Host Committee Chairman’s Corner
What a fantastic month we had in May, which was all about tourism and what it provides to our community. We were extremely busy during the month as we celebrated National Travel and Tourism Week.
On Tuesday, May 6, we held a tourism rally on the steps of the Mob Museum, and hundreds of community supporters showed up in blue to show their support for the industry. It was a fantastic event featuring a tourism song by local girl scouts, proclamations from the County Commission and Sen. Reid’s office, and a marching band. We also partnered with the Nevada Sesquicentennial Commission to recognize the part tourism has played in our state’s 150-year history.
Aside from the rally, we also took time to recognize the frontline workers in the tourism industry who work directly with our visitors to make their visit the best they have ever had. We recognized nearly 60 Hospitality Heroes throughout the month – surprising them on the job with their award. These are the people who make Las Vegas the greatest tourism destination on the planet.
Our partners in the community also showed their support by “going blue” for tourism week as well. Many of our resorts provided Tourism Week messaging on their marquees, many places also turned their buildings or iconic landmarks blue – including the new High Roller observation wheel, Las Vegas City Hall and blue donuts at Krispy Kreme. The Fremont Street Experience also ran a light show on the canopy featuring the Tourism Week message and dozens of historic photos from the Las Vegas News Bureau.
Overall, Tourism Week was a big success this year and we thank all of our Ambassadors who joined us in celebrating our No. 1 industry. We look forward to making next year’s celebration even bigger!
Now that we are heading into the summer months, more than the weather is heating up around here. We will be welcoming several more events and shows this month, starting with one of the biggest electronic music festivals in the world – the Electric Daisy Carnival. We’ll also be welcoming several meetings and conventions and looking forward to basketball action returning with the NBA Summer League in July.
Thank you, again, for your continued support and wath for more info on upcoming events soon.
As an added benefit, we’re providing information regarding targeted shows including estimated attendance, economic impact and a suggested tweet.
EDC (http://www.electricdaisycarnival.com/) returns to the Las Vegas Motor Speedway for its third year June 20-22. This weekend long musical festival is expected to have more than 100,000 attendees per night come to see 200 performances including DJs popular to Las Vegas.
InfoComm is not only bringing the largest professional AV show to the Las Vegas Convention Center but is celebrating the 75 years of InfoComm in Las Vegas as well June 14-20. This show is expected to have 35,000 attendees with a $46 million non-gaming economic impact.
IECSC/IBS shares the Las Vegas Convention Center Floor June 21-23 to an expected 25,000 attendees. The International Esthetics Cosmetic Spa Conference and International Beauty Show are industry shows that are expected to have a non-gaming economic impact of $32.9 million.
Please use your digital signage and social media to welcome these attendees.
Visitation, Gaming Up In April
The Las Vegas Convention and Visitors Authority (LVCVA) reported that visitation for April increased 3.5 percent, putting year-to-date visitor counts up 4.8 percent. The average daily room rate increased 1.2 percent in March to $116 and stands at $121 for the year (up 7.5 percent). Gaming revenue was up 0.9 percent in April, but remains down 2.7 percent for the year.
(LVCVA research, May 28, 2014)
McCarran Passenger Traffic Up
McCarran International Airport welcomed more than 3.6 million passengers in April, up 1.7 percent compared to a year ago, airport officials announced. For the year, passenger traffic is up 3.0 percent to more than 13.7 million.
(McCarran news release, May 28, 2014)
U.S. On Track To Exceed Tourism Goal
In May 2012, President Barack Obama’s National Travel and Tourism Strategy set a goal of reaching 100 million annual visitors by 2021 – a 61 percent increase over the 62 million visitors in 2011. According to U.S. Travel research, the country would need to increase tourism by 4.8 percent annually. International visitation to date has increased 5.5 percent annually, putting us on pace to surpass the goal.
(U.S. Travel, May 12, 2014)
Travel Employment Sets Another Record
The travel industry set its seventh consecutive employment record in April, according to statistics released by the Department of Labor. According to U.S. Travel analysis of the jobs report, travel industry employment now stands at close to eight million. Since losing more than half a million jobs in the recession, the industry has added 697,000 jobs and has outpaced job creation in the rest of the economy by 49 percent.
(U.S. Travel, May 5, 2014)
“Proud Ambassador” Window Clings
It’s time to let your customers know that you are a proud supporter of the tourism industry and a member of the Las Vegas Host Committee. Help us welcome the nearly 40 million visitors that come to Las Vegas each year.
Simply update your profile address by clicking here and we’ll send your “Proud Ambassador” window cling. An electronic version is also available for your website!
We want to speak to your group!
Are you a member of any community organization that is looking for a speaker? Look no further! The LVCVA Speakers Bureau is able to provide a speaker to address your group. Available topics include Tourism Matters, Marketing Las Vegas, Bienvenidos (International Tourism), Convention King, Who is the Las Vegas Visitor, and the Las Vegas Global Business District. For more information or to schedule a speaker, contact Joey Campbell at email@example.com.
Click here for this month’s Destination Highlights. Don’t forget to share this information with your networks.
Thank you for your support of our #1 industry in Southern Nevada: tourism!